It is increasingly important for people to feel confident and supported in their care. Having a team of dedicated and empathetic healthcare professionals is key to boosting confidence in healthcare for individuals and their families. A 2020 Intrado study found that integrating health advocacy into health plans improved outcomes and lowered costs.
The Dedicated And Empathetic Support Of A Family Advocate
In addition to economic challenges, people are faced with various social drivers impacting their access to quality healthcare. Social drivers that affect health include food insecurity, housing instability, transportation, utility needs, and interpersonal safety.
To help address the challenges individuals face in managing their healthcare, more employers are seeking to support their employees with an empathy-driven health advocacy model. A model that is enhanced through technology, offering data-driven insights that supports whole-person care.
The Power Of An Advocate-Led Care Team
A family advocate can serve as a single point of contact for an individual and their family –– providing seamless navigation, removing barriers, anticipating needs, and tailoring the next best steps to help improve an individual’s overall health.
Insurers like Anthem are looking to improve health outcomes with advocate-led care by using:
- Dedicated family advocates who collaborate with a comprehensive clinical care team comprised of a broad range of health experts to focus on the well-being of both the individual and their family.
- Advocates that are proactively matched to individuals to provide inclusive, compassionate support. This personal attention builds trust and helps ensure individuals have equitable access to the care they need in the way that works best for them.
- Real-time data and notifications to alert advocates as soon as an unexpected life event occurs. That way advocates can quickly draw on community connections to respond to needs beyond case management and health, such as transportation and childcare.
- Advocates to help coordinate care through specialists, labs, and rehabilitation — steering members to in-network care and ensuring they connect with high-quality providers that best meet their needs and helps reduce their overall cost of care. Family advocates are supported by a team of multi-disciplinary service and clinical operations experts that assist with complex issue resolution and serve as a rapid response team for employee concerns and provider issues.
Focusing On Unique Needs For Empathetic and Personalized Care
Through innovative care solutions, such as Anthem’s Inclusive Care for LGBTQIA+ members, individuals receive compassionate support focusing on their unique challenges and concerns. Working under the guidance of a clinician, specially trained health guides have an increased knowledge and understanding of LGBTQIA+ concerns and can identify medical doctors and behavioral healthcare professionals who are familiar with their needs.
Far-Reaching And Impactful Benefits Help Those Who Need It Most
Reaching those at most risk and providing meaningful help is at the core of a successful healthcare advocacy program. Anthem, for example, provides tailored support through concierge-style customer service, specialized clinical programs, and interactive digital tools like the SydneySM Health app, which provides personalized access to benefits, tools, and resources.
Providing employees and their families access to a personalized, whole-health experience helps employees focus on their care in a proactive and worry-free manner. Boosting confidence in care not only helps improve the well-being of your employees, it can positively impact the overall health of your organization.
Sydney Health is offered through an arrangement with Carelon Digital Platforms, a separate company offering mobile application services on behalf of your health plan. ©2023