While Millennials and Gen Z are arguably leading the march toward digital-first health options, almost every generation has adopted virtual care in some form. It’s easy to see why: virtual healthcare can help remove barriers, simplify access to providers, and provide at-your-fingertips resources. Digital care is centered around convenience, meaning people can get the support they need, when and wherever they need it.
People Want Virtual Healthcare Options
Convenience and accessibility are consistently named as the top traits people like most about virtual healthcare, and its uses are continually expanding. It’s also becoming more clear which specific digital channels are likely to drive engagement with care teams.
According to an internal Anthem study, about 2 in 5 people wish their care provider used more digital forms of communication like messages and emails. Approximately 71% said they would use a mobile texting app to communicate with their primary care provider if it were made available.
The Growth Of Virtual-First Health Plans
There’s also an increased desire to access virtual primary care services. Nearly four in five people agree virtual care has enabled them to take more charge of their health, and 94% reported satisfaction with their care experience.
Insurers like Anthem are offering virtual-first health plans that provide quick and affordable access to high-quality virtual primary care. These plan designs offer a variety of cost-share options, including no deductible and no coinsurance, and can support chronic condition management, medication counseling, nutrition coaching, or exercise plans. Virtual primary care can also address mental health concerns, substance use disorders, or other routine care. If an in-person visit is needed, that’s always an option.
The Anthem Link Virtual First offering is one of Anthem’s virtual-first plans, incorporating a variety of elements delivering even greater affordability, flexibility, and high-quality care. This plan design includes even greater savings opportunities when bundled with our SmartShopper program, which rewards employees for choosing high-quality, lower-cost providers in their area — and covers more than 50 shoppable medical tests and procedures such as mammogram and knee surgery.
The Benefits Of Virtual Healthcare
Top employers and their trusted health partners recognize the potential tied to virtual healthcare and its ability to provide convenient access to care, bridge care gaps, and deliver meaningful support. Apps like SydneySM Health put virtual healthcare at an employee’s fingertips. From their smartphone, they can communicate with care providers, interact with relevant resources, view claims, and access their medical records 24/7. Virtual healthcare makes it easier for employees to access care, reducing care costs for employers, and facilitates transparency between care providers.
With the latest digital innovations, employers can now provide access to virtual healthcare that meets the increasing demand for convenient whole-health support across all age groups — while also minding their organization’s bottom line.
SmartShopper is not available for all plan types in all areas. The SmartShopper program is offered by MDX Medical, LLC, a Zelis company.
LiveHealth Online is offered through an arrangement with Amwell, a separate company, providing telehealth services on behalf of your health plan.
Sydney Health is offered through an arrangement with Carelon Digital Platforms, a separate company offering mobile application services on behalf of your health plan.