We’re Promoting Our Value to Select Employers

We’re launching two marketing campaigns in April and May aimed at non-Anthem Large Group employer prospects in our 14 Blue states. We will tell you when one of your clients responds. The campaigns will run through October 2026.

Our messaging will showcase Anthem’s value story and our focus on lowering the cost of healthcare. We’ll also promote our efforts to drive exceptional member experiences and simplify healthcare for everyone.

These campaigns will not include state accounts, labor and trust, student, or public sector employers.

Campaign details:

• Jumbo prospects (launches in April): targets top prospects in each market with 1,000 or more employees and will include direct mail, a landing page, paid social ads, outbound calls, and email.
• Mid-size prospects (launches in early May): targets medium-sized companies with 150-999 employees and will include email, a landing page, paid social ads, and outbound calls.

Please contact your Anthem representative with questions.