This month we are launching a new campaign for select ASO, carve-out Large Group clients that showcases the value of aligning Anthem medical benefits with our pharmacy benefits manager, CarelonRx. This campaign will include direct mail, email, and outbound calls, and will focus on clients in California, Georgia, Indiana, New Hampshire, New York, and Ohio with 1,000 or more employees.
Our message reinforces how integrating Anthem medical benefits with CarelonRx provides a more complete view of each member, helping drive better decisions, improved outcomes, and meaningful savings while simplifying administration. To demonstrate this impact, we're offering a generous financial incentive. Details of the incentive will be included in the campaign material.
We will let you know if any of your clients are included in this campaign so you can stay informed and involved.
Contact your Anthem sales representative with questions.