Be vigilant and remember compliance regulations when attending events and activities that present you with a marketing opportunity. Remember unsolicited marketing is a compliance issue, one that goes against regulation outlined by CMS, therefore is NOT allowed.
For example: You are visiting or volunteering at a food bank or shelter; you CANNOT approach potential members while they're sitting down or waiting in line asking them if they would like to enroll or get more information about the Plan. That is considered unsolicited contact/marketing. You MUST allow the member to approach you before engaging them with flyers or benefit discussions.
Other examples include:
- You cannot use door-to-door solicitation, including leaving information such as a leaflet or flyer at a residence.
- You cannot approach potential enrollees in common areas (e.g., parking lots, hallways, lobbies, sidewalks, etc.).
- You cannot use telephonic solicitation, including text messages, leaving electronic voicemail messages or calling to market to a member who is in the process of disenrolling.
If you have a pre-scheduled appointment with a potential enrollee who is a “no-show” you may leave information at that potential enrollee’s residence. If a potential enrollee provides permission to be contacted, the contact must be event- specific, and may not be treated as open-ended permission for future contacts.
You can find out more about compliance requirements regarding unsolicited marketing by reviewing the Medicare Communications and Marketing Guidelines (MCMG).
FOR BROKER USE ONLY – NOT FOR MEMBER USE
Y0114_23_3004740_0000_I_C 05/03/3023